Staff note · October 2010
Viv Moran
Having been used to writing about the past, I am excited about the prospect of being able to write about the living environment and its future, and discovering the roles we all have to play in ensuring its sustainability.
Viv joined the team in October 2010 to write content for the new Zingspace website. Fresh from the fields of museums and heritage, she has found herself in a new environment that is both challenging and motivating. The passion that the Zingspace team have for their work is exceptional and I feel privileged for having the opportunity of being involved.
Website glossary · 2010
Thematic communications
Because we are passionate about making a difference and creating and maintaining a sustainable environment through our work, we use thematic communication as a tool to help us convey our message and inspire our clients with our vision. We want them to be as passionate about change as we are.
The concept of communicating through ‘themes’ rather than through simple delivery of ‘facts’ was developed by Prof Sam Ham, University of Idaho and Adjunct Professor of Monash University. His work is based on the precept that people remember themes but they forget isolated facts.
Thematic Communication minisite · 2010
Ever had that sinking feeling?
Ever had to stand in front of an audience with that sinking feeling of knowing that you are losing their interest? that the important messages you were trying to get across are not being heard, won’t be remembered and that the behavioural changes you were hoping for are unlikely to eventuate? The chances are that you have not been communicating in a thematic way.
Not familiar with this term? You’re not alone, so read on.
Thematic Communication is a way of presenting, or ‘interpreting’ information through the spoken or written word as a series of themes. Each theme will be a whole idea, and provide relevant facts, provoking and stimulating thought in a relevant and enjoyable way.
Who uses thematic communication? Anyone who imparts information to an audience, especially where the provider wants to bring about some positive behavioural change in the reader or listener. Next time you read a piece of information — you might be in a National Park or in the local Council building reading about sustainability — the chances are that if you remember what you read, spent time thinking about the content, and perhaps acted on the information, it was communicated in a thematic way.
Successful interpretation will have a responsive audience. They will enjoy the experience, take in what you are saying or writing and demonstrate the likelihood of a desired behavioural change. To be certain that your thematic communication will be successful, four essential qualities must be utilised: it needs to be presented in a Thematic, Organised, Relevant and Enjoyable way.
No matter HOW important the content of your information, you need to think in terms of delivering content as a theme rather than as a factual topic. The theme is the message that you want to get across and it needs to be strong, it needs to matter to the audience, and it is intended to impact. Research has shown that most of us do not remember specific facts but will remember aspects of a strong theme. Strong themes may draw on tension, or conflict or things that fascinate — things about which people will have an opinion.
Themes are beliefs, and beliefs are the building blocks of attitudes and behaviour. If you want to make a difference, planting seeds of belief that can ultimately influence how people think, feel and behave with respect to the things you’re interpreting for them will have successful outcomes for you and your audience.
Philosophy · About Zingspace drafts · November 2010
The butterfly effect works
We believe in the power and wisdom of nature, that the natural and built environment can complement each other, and that the answer to ecologically sustainable and aesthetically pleasing, site sensitive design begins with working in tandem with the environment.
We also believe that the butterfly effect works, that each decision and subsequent action can have a positive or negative impact on our environment. By providing clients with balanced information about their options and facing the challenges of well structured belief systems, we trust that knowledge will lead to choices that are positive, constructive and ecologically sustainable.
Why choose Zingspace · 2010
How nature would resolve the question
Congratulations on having found our web site. We are a company that believes in approaching ecological problems or design challenges by considering how nature would resolve the question.
By consulting with Zingspace you have just taken the first step towards experiencing an holistic, innovative and collaborative approach to the requirements of your project.
Fortunately for all of us and our environment today, there are no restrictions on borrowing from nature’s adaptations, elegant designs and inexhaustible ability to solve problems.
